Book Review: How Dare You Manage? - by William H. Casey

Practical Manual for Top Leaders

By Wiliam W. Casey

 February 1, 2014

 
To move up to, and then act effectively as CEO, (or equivalent position in government, military, or non-profit sector) requires a fundamental shift in what you must do to carry out your job effectively.
 
These senior positions are not just larger versions of lower executive jobs; they impose fundamentally different demands on the leader. Often, people don't talk about this shift, or when they do it's a muddle of bromides.
 
Nick Forrest's How Dare You Manage is certainly the exception. It lays out a complete, sensible system of seven principles, walking the reader clearly, logically, and entertainingly from strategy to building the organizational design to execution. He repeatedly answers the important questions:
 
How many layers should an organization possesss? How should talent be recognized and developed? How do you make lateral -- cross-silo -- processes work? And much more.
 
Nick gives the reader just enough theory, and then shows how exactly to apply it in real situations.
 
Clearly, Nick is a master of management theory, but he's got dirt under his fingernails. He knows exactly how reality works, and how senior-most leaders can do the right, most effective thing, in real organizational life.